Heath Alan Tawney
Heath Alan Tawney, CMR, AMR, from Williamstown, West Virginia, is an accomplished pharmaceutical sales representative who has earned 18 prestigious awards throughout his career for consistently surpassing sales quotas and demonstrating exceptional performance. Among his many accolades are three top personal Premier Award trips and three District award trips, reflecting his outstanding dedication and success in his field.
Renowned for his exceptional work ethic and persistent follow-up, Heath is a methodical and analytical professional with a talent for organizational business planning. His superior communication and leadership skills and customer-centered approach have made him highly effective at driving results in every position he’s held.
Career with Pfizer
He has been with Pfizer for over 20 years, during which time he has excelled in several roles. For the past two years, he has worked as a Cardiovascular Health and Sciences Professional for Pfizer, where he has been responsible for promoting a range of medications, including Eliquis, Nurtec, and Paxlovid. His clients include cardiology and oncology departments, primary care providers, and hospitals. Additionally, Heath has held a District Training position for Nurtec and participated in various Regional Advisory Board Meetings.
Before this role, Heath was a Senior Specialty Healthcare Representative for Pfizer’s Inflammation & Immunology Division, a position he held for nearly a decade. He consistently exceeded sales quotas for Xeljanz and Biopharmaceutical Inflectra, expanding his responsibilities across multiple states, including West Virginia, Ohio, Virginia, Kentucky, and Pennsylvania. He focused on rheumatology, dermatology, and gastroenterology and built strong relationships with key opinion leaders, influential healthcare providers, and therapeutic area specialists.
Heath also participated in continuing education initiatives through the Certified Medical Rep Institute Program, educating healthcare professionals—including physicians, nurses, and hospital staff—on Pfizer’s offerings in person and virtually. In addition to his core responsibilities, he developed strategic business plans to expand market share, analyzed account data to uncover opportunities, and organized resources for reimbursement, patient assistance programs (PAP), and copay solutions.
Leadership and Sales Strategy
Known for his customer-focused approach, Heath utilizes consultative sales techniques to assess client needs and strategically align his sales efforts. He maintains high customer engagement, ensuring a deep understanding of their needs and knowledge of the products. His ability to devise creative strategies for reaching hard-to-reach accounts has been instrumental in his success. In addition, his diligent follow-up practices and collaboration with cross-functional teams have consistently yielded positive outcomes.
Beyond his individual sales achievements, Heath also played a key role in mentoring new representatives. He shared his expertise and knowledge, helping them understand Pfizer’s procedures, specialty pharmacies, and sales strategies. He also attended local, regional, and national conventions to stay informed about industry trends and developments.
Earlier Roles at Pfizer
Heath’s journey with Pfizer began in 2002 when he joined the company (then known as Wyeth Pharmaceuticals) as a Professional Healthcare Representative and Territory Manager. During his 11 years in this role, he was responsible for the successful launch of multiple high-profile products, including Eliquis, Pristiq, Relistor, and Flumist. His dedication to excellence saw him surpass sales targets year after year, and he also contributed to the sales of products like Spiriva, Lipitor, Viagra, and others.
In addition to his sales responsibilities, Heath took on the role of Area Field Trainer, where he mentored new representatives, arranged special programs, and helped organize speaker events. He also played a crucial role in maintaining preferred formulary coverage for Pfizer’s products across West Virginia, securing hospital contracts to ensure products like Protonix remained on formularies.
Recognized for Success
Throughout his career, he has received numerous accolades for his outstanding performance. Some of his recent awards include the Xeljanz NRX Share Growth Award in 2015, the Xeljanz Power of One Award in 2016, and the Xeljanz "All In" Top NRX Market Share Growth Contest Award in 2017 for achieving the highest market share growth in the country. His consistent performance earned him the GI Xeljanz Growth Award for New Adopters in 2019 and several Regional Performance Fund Bonuses, including recognition in 2020 and 2023.
Heath’s achievements were especially significant during the COVID-19 pandemic. In 2021, he was promoted to Level III Career Ladder Senior Specialty Healthcare Representative, placing him among the top 30% in his region. His sustained sales success and ability to overcome local market challenges have been central to his recognition as a top performer.
Earlier Career at West Virginia Credit Bureau
Before entering the pharmaceutical industry, Heath Alan Tawney worked three years as a Marketing Representative at West Virginia Credit Bureau, CBC Companies, in Charleston, West Virginia. In this role, he was ranked as the number one outside sales representative for 1999 and 2000, securing more clients than previous representatives. His clients ranged from banks and credit unions to mortgage companies, auto dealerships, and hospitals. Heath’s consultative sales approach helped him build strong relationships with clients, and he was known for his ability to address their needs.
He also spent part of his early career as a technical recruiter in Silicon Valley, gaining valuable sales and recruitment experience.
Education and Certifications
Heath graduated from West Virginia University (WVU) in Morgantown with a Bachelor’s degree. He is also a Certified Medical Representative (CMR) and an Advanced Medical Representative (AMR), certifications that reflect his commitment to professionalism and ongoing development in the pharmaceutical industry.
Personal Life and Hobbies
Outside of his professional achievements, Heath is a passionate adventurer who loves outdoor activities. He enjoys fishing, hiking, hunting, and mountain biking. As an avid fly fisherman and fly tyer, Heath has been a member of Trout Unlimited for over twenty years. He is also a Mountain State Sportsman’s Association member and several hunting clubs. He enjoys off-roading with UTVs, ATVs, and dirt bikes and is a dedicated Harley Davidson enthusiast.
Giving Back
Heath is deeply committed to giving back to his community and the environment. He regularly donates to his church and supports Trout Unlimited, a national non-profit organization that focuses on conserving, protecting, and restoring America’s cold-water fisheries. Heath has volunteered his time for stream restoration projects, trash cleanups, and the stocking of fingerling trout, demonstrating his dedication to preserving natural habitats and giving back to the outdoors he enjoys.
Exceptional achievements and an unwavering commitment to excellence have marked his career. Heath sets the standard for success in his field with a remarkable track record in pharmaceutical sales, leadership, and a dedication to giving back. His contributions to Pfizer, his mentorship of others, and his efforts to improve both his community and the environment make him a respected and admired professional. As he continues his journey, Heath Alan Tawney remains a significant pharmaceutical industry figure dedicated to achieving even greater success.
Renowned for his exceptional work ethic and persistent follow-up, Heath is a methodical and analytical professional with a talent for organizational business planning. His superior communication and leadership skills and customer-centered approach have made him highly effective at driving results in every position he’s held.
Career with Pfizer
He has been with Pfizer for over 20 years, during which time he has excelled in several roles. For the past two years, he has worked as a Cardiovascular Health and Sciences Professional for Pfizer, where he has been responsible for promoting a range of medications, including Eliquis, Nurtec, and Paxlovid. His clients include cardiology and oncology departments, primary care providers, and hospitals. Additionally, Heath has held a District Training position for Nurtec and participated in various Regional Advisory Board Meetings.
Before this role, Heath was a Senior Specialty Healthcare Representative for Pfizer’s Inflammation & Immunology Division, a position he held for nearly a decade. He consistently exceeded sales quotas for Xeljanz and Biopharmaceutical Inflectra, expanding his responsibilities across multiple states, including West Virginia, Ohio, Virginia, Kentucky, and Pennsylvania. He focused on rheumatology, dermatology, and gastroenterology and built strong relationships with key opinion leaders, influential healthcare providers, and therapeutic area specialists.
Heath also participated in continuing education initiatives through the Certified Medical Rep Institute Program, educating healthcare professionals—including physicians, nurses, and hospital staff—on Pfizer’s offerings in person and virtually. In addition to his core responsibilities, he developed strategic business plans to expand market share, analyzed account data to uncover opportunities, and organized resources for reimbursement, patient assistance programs (PAP), and copay solutions.
Leadership and Sales Strategy
Known for his customer-focused approach, Heath utilizes consultative sales techniques to assess client needs and strategically align his sales efforts. He maintains high customer engagement, ensuring a deep understanding of their needs and knowledge of the products. His ability to devise creative strategies for reaching hard-to-reach accounts has been instrumental in his success. In addition, his diligent follow-up practices and collaboration with cross-functional teams have consistently yielded positive outcomes.
Beyond his individual sales achievements, Heath also played a key role in mentoring new representatives. He shared his expertise and knowledge, helping them understand Pfizer’s procedures, specialty pharmacies, and sales strategies. He also attended local, regional, and national conventions to stay informed about industry trends and developments.
Earlier Roles at Pfizer
Heath’s journey with Pfizer began in 2002 when he joined the company (then known as Wyeth Pharmaceuticals) as a Professional Healthcare Representative and Territory Manager. During his 11 years in this role, he was responsible for the successful launch of multiple high-profile products, including Eliquis, Pristiq, Relistor, and Flumist. His dedication to excellence saw him surpass sales targets year after year, and he also contributed to the sales of products like Spiriva, Lipitor, Viagra, and others.
In addition to his sales responsibilities, Heath took on the role of Area Field Trainer, where he mentored new representatives, arranged special programs, and helped organize speaker events. He also played a crucial role in maintaining preferred formulary coverage for Pfizer’s products across West Virginia, securing hospital contracts to ensure products like Protonix remained on formularies.
Recognized for Success
Throughout his career, he has received numerous accolades for his outstanding performance. Some of his recent awards include the Xeljanz NRX Share Growth Award in 2015, the Xeljanz Power of One Award in 2016, and the Xeljanz "All In" Top NRX Market Share Growth Contest Award in 2017 for achieving the highest market share growth in the country. His consistent performance earned him the GI Xeljanz Growth Award for New Adopters in 2019 and several Regional Performance Fund Bonuses, including recognition in 2020 and 2023.
Heath’s achievements were especially significant during the COVID-19 pandemic. In 2021, he was promoted to Level III Career Ladder Senior Specialty Healthcare Representative, placing him among the top 30% in his region. His sustained sales success and ability to overcome local market challenges have been central to his recognition as a top performer.
Earlier Career at West Virginia Credit Bureau
Before entering the pharmaceutical industry, Heath Alan Tawney worked three years as a Marketing Representative at West Virginia Credit Bureau, CBC Companies, in Charleston, West Virginia. In this role, he was ranked as the number one outside sales representative for 1999 and 2000, securing more clients than previous representatives. His clients ranged from banks and credit unions to mortgage companies, auto dealerships, and hospitals. Heath’s consultative sales approach helped him build strong relationships with clients, and he was known for his ability to address their needs.
He also spent part of his early career as a technical recruiter in Silicon Valley, gaining valuable sales and recruitment experience.
Education and Certifications
Heath graduated from West Virginia University (WVU) in Morgantown with a Bachelor’s degree. He is also a Certified Medical Representative (CMR) and an Advanced Medical Representative (AMR), certifications that reflect his commitment to professionalism and ongoing development in the pharmaceutical industry.
Personal Life and Hobbies
Outside of his professional achievements, Heath is a passionate adventurer who loves outdoor activities. He enjoys fishing, hiking, hunting, and mountain biking. As an avid fly fisherman and fly tyer, Heath has been a member of Trout Unlimited for over twenty years. He is also a Mountain State Sportsman’s Association member and several hunting clubs. He enjoys off-roading with UTVs, ATVs, and dirt bikes and is a dedicated Harley Davidson enthusiast.
Giving Back
Heath is deeply committed to giving back to his community and the environment. He regularly donates to his church and supports Trout Unlimited, a national non-profit organization that focuses on conserving, protecting, and restoring America’s cold-water fisheries. Heath has volunteered his time for stream restoration projects, trash cleanups, and the stocking of fingerling trout, demonstrating his dedication to preserving natural habitats and giving back to the outdoors he enjoys.
Exceptional achievements and an unwavering commitment to excellence have marked his career. Heath sets the standard for success in his field with a remarkable track record in pharmaceutical sales, leadership, and a dedication to giving back. His contributions to Pfizer, his mentorship of others, and his efforts to improve both his community and the environment make him a respected and admired professional. As he continues his journey, Heath Alan Tawney remains a significant pharmaceutical industry figure dedicated to achieving even greater success.
